Fragrance goes through three main stages, in which its intensity
changes and different elements of its composition emerge. The
stages of a Fragrance are called top, mid and base notes.
The top note is the first impression of a Fragrance. And because
of this, top notes are very important in the selling of a Fragrance.
§ Get your attention right away, make an impression
§ Strong, but evaporate quickly
§ Common top notes: citrus, fruity notes, and green notes
As top notes gradually fade away, a Fragrance intensifies and
becomes richer as the mid notes become apparent.
§ Appear 10-20 minutes after application
§ Form the heart or body of a Fragrance
§ Give a Fragrance overall character
§ Common mid notes: florals and spices
The base notes give the Fragrance its foundation and
lastingness, or what fragrance developers call tenacity.
§ Noticeable 15 minutes after application
§ The final scent to emerge from a Fragrance
§ Bring depth and solidness as a Fragrance fades
§ Common base notes: woods, musks, amber and vanilla